About Us
VERI PERI is more than just an online women's boutique; it's a curated collection of purposeful fashion. Our selections are sourced from brands that not only offer timeless and stylish pieces but also give back to the community through various charities or prioritize sustainability practices.
In your closet, we believe only items that make you feel truly great should reside—garments that complement your body and mirror your unique style and personality. We understand the challenges of breaking free from a style rut or deciphering the art of dressing stylishly. Whatever transition stage life finds you in—be it retirement, marriage, divorce, a new career, a change in city, weight fluctuations, or simply a desire to refresh your wardrobe—we're here to guide you.
Our mission is to assist you in discovering the perfect pieces that instill confidence on your journey. At VERI PERI, we aspire to inspire you to craft your own unique style, a genuine reflection of who you are. We want you to exude confidence and beauty in every outfit while knowing that your purchases are making a positive impact on various charities and contributing to a more sustainable future.
About the Founder
Hello, I'm Tanya, living in Toronto, Canada, with my blended family. Certified as an Image Consultant from the prestigious New York Fashion Institute of Technology, I bring over two decades of experience in education to the world of fashion.
My excitement lies in the seamless fusion of my skills and passion for fashion to empower women to look and feel their best—regardless of age. Life's journey, marked by aging and transformative changes, often prompts us to reassess our wardrobe and style choices.
My mission is simple: to ignite self-expression through apparel and infuse joy into your daily dressing ritual. By sharing style tips and tricks, I aim to demystify the process of putting together outfits, freeing up more of your precious time for the people and activities you love. Let's embark on a journey where getting dressed becomes a source of delight and self-expression.
Our Mission
We make getting dressed easy and fun for women and help them build and maintain smaller wardrobes, built around items they love that suit their body and style.
Story Behind Our Name
Just like our brand, VERI PERI, the colour "Very Peri" came to life in 2022. During a Colour for Wardrobe Planning class, our founder, Tanya, was introduced to this exciting new hue. That's the moment when VERI PERI was born.
Crafted by the Pantone Color Institute, Very Peri is a beautiful shade derived from the blue-violet families. This colour embodies serenity, beauty, and joy. In the realm of fashion colour theory, it stands out as a universal shade—a colour that flatters everyone, regardless of their skin tone or hair colour.
At VERI PERI, we're proud to embrace a colour that reflects inclusivity and universal beauty, just like the diverse and wonderful individuals we serve.
Know Better, Do Better
I love the quote by Maya Angelou “Do the best you can until you know better. Then when you know better, do better." I believe these are words to live by. I changed my shopping and buying habits once I started to learn more about the negative impact fashion can have on people and the environment.
-Tanya Hollins
What is sustainable fashion?
Sustainable fashion is a broad term that encompasses consideration for people, animals and the environment as it relates to the production and manufacturing of clothing. We can all take steps to make better choices for ourselves, the earth and the people and animals we share it with.
Our Sustainability Contribution
We can all make small changes for the better. In July 2022, VERI PERI joined 1% for the Planet, pledging to donate 1% of annual sales to support nonprofit organizations focused on the environment.
We use recyclable packaging. This means the envelopes and boxes our products arrive in can be placed in your curbside bin or reused for other purposes.
At VERI PERI we prefer to select a smaller number of styles that we feel will become staples in your closet that you will wear season after season. Items you can rewear and restyle. Many items will not be restocked as items are ordered months in advance in small batches so make sure to scoop them up while they last!
As VERI PERI continues to grow, giving back and sustainability will always remain a core company value.
There is not one way to make a difference. Here are some examples of sustainable fashion practices:
Vegan and Cruelty-Free
In vegan and cruelty free clothing, no fur, leather, feathers, wool, silk or any other animal-based fibres are used. Animal welfare and the negative environmental impact of the fur trade and animal agriculture are priorities.
Thrifting, Swapping, Renting
Before you buy something new, consider whether you can purchase it second hand, borrow from a friend or rent it. This is especially great for trendy items or items you might only wear one on special occasion.
Upcycling
Re-fashioning existing clothing items, mending and tailoring as needed, and making alterations to modernise the looks of current pieces to match your current tastes or fashion trends.
Buy Less, Wear More
Choose your items well and wear them more often. Choose timeless and seasonaless items that can be worn over and over. Prioritise durable, high quality clothes you know you'll wear throughout the years. Creating small capsule wardrobes that can be mixed and matched are great ways to get more wear out of your wardrobe.
Conscious Fashion/Your Own Values
What matters to you? You may want to support a brand that donates to causes aligned with your values, or purchase vegan fashion or clothing made locally or clothing made with low impact, natural and organic materials or uses eco-friendly dyes, and/or zero- or low-waste designs. You choose how you will make a difference by what matters most to you.
Taking Care of our Clothing
Prolonging the life of your clothes by taking good care of them can make a big, positive difference since much of the environmental impact (e.g., water and energy use) from our clothes’ life-cycles may come from this care-taking stage. Wash less often, use cold water and hang to dry. Sometimes our clothes might need just a little airing out or a spritz with vinegar or water to eliminate bacteria. Mending holes and spot cleaning stains are other ways to keep your clothing out of the landfill for longer.
Slow Fashion
Slow Fashion is the opposite of fast fashion. It takes into consideration all aspects of the supply chain. More time is spent on the design process creating timeless high quality pieces.
Ethical Labour Practices
Focuses on reducing harm to people working along the supply chain and creates a better future for everyone.
Eco-Friendly
Fabrics are made from organic fibres grown without the use toxic pesticides. Clothing is made from recycled textiles and made without the use of certain harmful chemicals, dyes or bleaches.
